Blog

Beyond Heads In Beds: Hospitals Doing More For Communities

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There are many challenges in the changing health care landscape, and hospitals and health systems need to embrace them as opportunities.

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Global Women Leaders Get A Look At American Democracy

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Despite language, gender and cultural differences, it is clear we all want the same things — a responsive democracy that affords opportunities to all.

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The Art of No Surprises: The Benefits of Saying Less, More Often

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A few years ago during a meeting with our friends at the web design firm Andculture, I noticed they described a communication pattern as “high frequency, low fidelity”...

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Media Coverage Critical for PR As Newsrooms Shrink

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It is noticeably harder today to garner earned media coverage. There are more time constraints placed on reporters trying to do their jobs. Years and years of budget cuts at newspapers and TV stations have resulted in smaller and smaller news staffs.

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Pennsylvania’s Life Sciences: The Price of a Cure

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Recently the Pennsylvania House Majority Policy Committee and House Minority Policy Committee hosted a bipartisan hearing in Philadelphia to discuss the state of the life sciences industry, establishing policies and looking at ways of increasing the state’s competitiveness in the field.

Should We Stop Conducting Focus Groups?

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In an ever-expanding digital age for consumers, does it make sense to bring a dozen people into a room for two hours so they can provide their opinions...

Pennsylvania State Budget: A Rare Victory for All Sides

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Each year, June in the state Capitol is a time for negotiations between the majority and minority parties, along with the governor. They discuss where to spend money, where to cut and what to tax — if anything. The rest of the summer often is the time when people are looking at the spending plan that passed and keeping score. Who won and who lost?

In Marketing, Receiving Permission is Power

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Getting permission is a pretty powerful thing. It means someone has granted your request and is giving you access. When you have access, you have the opportunity to...

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