Blog
Creating a Communications Plan: Marketing Lessons from ‘Hamilton’
by Megan Madsen
A good communications plan can make all the difference for marketers and musicals alike. These four lessons from "Hamilton" can strengthen your marketing.
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Pennsylvania’s chemical industry poised for a boom
Pittsburgh Chemical Day marks its 50th anniversary as western Pennsylvania is on the cusp of an economic revolution fueled by the chemical industry.
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Shale Insight highlights Pennsylvania as an energy industry leader
by Joe Massaro
This week, Pennsylvania will stand in the spotlight of the energy industry when it hosts the 2017 Shale Insight conference on Sept. 27-28 in Pittsburgh.
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5 Twitter Trends to Help You Succeed at Life Sciences Industry Events
by Topper Ray
Using Twitter data from top industry conferences to help attendees stand out Life Sciences Pennsylvania (LSPA) will host its signature event — Life Sciences Future — Sept. 18-19...
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Energy, Agriculture Come Together for Biosecurity Innovation
by Chris Getman
Security is about more than protecting homes and businesses. It’s about protecting our identities, energy resources, finances and technological devices. Biosecurity is important, too: protecting humans and animals from...
Media Relations Reboot
The media relations playbook has been rewritten. The jobs of a print reporter and a broadcast reporter are meeting more and more in the middle.
Bravo Group grows into largest Pennsylvania PR firm
We're all proud of the firm that our clients, friends and co-workers have helped build. Every day, we are excited about what we do, the people we do it with and the next challenge to tackle.
PA Life Sciences Get Boost from Targeted R&D Analysis
by Ted Piper
Pennsylvania is home to major life sciences innovations and breakthroughs. We help communicate the life sciences industry's impact to the Pennsylvania Legislature.
The 4 Keys To Building Industry Outreach and Education for Community Stakeholders
by Chris Getman
Effectively moving an infrastructure project to completion takes a significant investment in knowing and understanding the people who will be impacted.
Overcoming Fake News is Key to Our Energy Future
by Adam Pope
Pipeline infrastructure is critical to our country’s energy future, but overcoming fake news is essential to realizing the industry's benefits.
Beyond Heads In Beds: Hospitals Doing More For Communities
by Megan Dapp
There are many challenges in the changing health care landscape, and hospitals and health systems need to embrace them as opportunities.
Global Women Leaders Get A Look At American Democracy
Despite language, gender and cultural differences, it is clear we all want the same things — a responsive democracy that affords opportunities to all.
Pennsylvania’s Life Sciences: The Price of a Cure
Recently the Pennsylvania House Majority Policy Committee and House Minority Policy Committee hosted a bipartisan hearing in Philadelphia to discuss the state of the life sciences industry, establishing policies and looking at ways of increasing the state’s competitiveness in the field.
Should We Stop Conducting Focus Groups?
by Evan Grove
In an ever-expanding digital age for consumers, does it make sense to bring a dozen people into a room for two hours so they can provide their opinions...
Pennsylvania State Budget: A Rare Victory for All Sides
Each year, June in the state Capitol is a time for negotiations between the majority and minority parties, along with the governor. They discuss where to spend money, where to cut and what to tax — if anything. The rest of the summer often is the time when people are looking at the spending plan that passed and keeping score. Who won and who lost?
In Marketing, Receiving Permission is Power
by Megan Madsen
Getting permission is a pretty powerful thing. It means someone has granted your request and is giving you access. When you have access, you have the opportunity to...
It’s All about the Numbers
by Dennis Walsh
As a lobbyist in Pennsylvania you learn early in your career the importance of numbers, especially the numbers 26, 102 and one. Those numbers represent the minimum number...
Bravo Group’s Advocacy Tool Earns PR Award
When it comes to the work we do at Bravo Group, we’ve made our name by winning the tough fights. A recent example is our new digital publication, The Stream.
Move Over Boston and San Francisco, Pennsylvania is on the Cutting Edge of the Life Sciences Industry
by Megan Dapp
The life sciences industry has had a strong presence in Pennsylvania for decades with thousands of companies settling here to develop pharmaceuticals, conduct groundbreaking research and engineer medical devices that are changing the world we live in for the better. The state consistently ranks among the top tier nationwide in key measures of bioscience research, development and innovation, including in academic R&D, NIH research funding and venture capital investments. The numbers speak loudly.
Philadelphia is Gateway to PA Becoming An Energy Leader
by Chris Getman
Now everyone is asking if the The City of Brotherly Love has what is takes to be the next global energy hub. Without pause I can tell you it does.
Taglines are a Must in Brand Positioning
by Bill Spinner
To me, one of the best company brand positioning lines (taglines) ever isn’t famous or from a gigantic, international company.
Attracting Industry Investors is a Must to Keep Pennsylvania ahead of Energy Curve
As Pennsylvania continues to grow as a major energy producer, energy infrastructure and value-added industries must keep pace to retain the hugely valuable commodities this state produces instead of setting their sites on the Gulf Coast, which already has a well-trained workforce and is home to one of the largest petrochemical industrial complexes in the world.