There are many challenges in the changing health care landscape, and hospitals and health systems need to embrace them as opportunities.
One of our health care industry experts, Megan Dapp, addresses the need for organizations to reach beyond their walls and into communities.
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We help medical and insurance organizations connect with patients and policymakers through powerful storytelling and advocacy.
We swiftly identify issues and the triggers that can influence understanding, distilling complex issues into compelling messages that motivate people to take action.
We understand the importance of tight timelines in the toughest of public circumstances. We’ve worked from the trenches to the spotlight, delivering sound advice, strategy and success for clients. How can we help you win?
We helped UPMC navigate a huge transition in the health care and health insurance marketplace, through a combination of government relations and integrated communications, including advertising and public relations. UPMC emerged from the transition in a strong position for success.
Facing a potential contract termination from the largest Delaware health insurer, Bayhealth recognized the need to act quickly and develop a strategic communications plan to put itself and its patients in the best position if the termination occurred.
We worked with Bayhealth to tell its side of the story, position the system in the best possible light with key audiences — particularly with elected officials because they had the potential to intervene in contract negotiations — and communicate clearly and directly about its decision.
This allowed Bayhealth to come to the negotiating table on even footing and led to a contract that benefited both parties and did not disrupt care for residents of central and southern Delaware.
In less than one year, we helped HAP build an online community of close to 100,000 supporters who are heavily engaged and ready to be mobilized when important issues arise.