Hope Gas

Hope is back in West Virginia
Developing a public perception campaign

The problem
To continue building on the state’s economic growth, this campaign aims to reshape the perception of West Virginia, emphasising its ongoing potential as a center for innovation and sustainable development and highlighting the key leadership role of Hope Gas in the growing prosperity. The company, a foundational energy provider in the state since 1898, has gone through multiple name changes and reclaimed the original in 2022.

The solution
The West Virginia is For Hope campaign highlights the state’s march toward being a global leader in energy, health care, education and manufacturing as well as the role of Hope Gas in catalyzing the efforts. The branding campaign cultivates grassroots support and educates West Virginians on the boundless opportunities in all sectors in the state, the billions Hope is investing in current and future generations, and its role in serving as an economic facilitator with stakeholders in all industries.

The results
The multimedia campaign – including original music composition – tells the story of West Virginia’s history and potential and Hope’s deep appreciation of the people and places of the Mountain State. It sparked pride in the past, hope for the future and raised the profile of Hope Gas and its commitment to faith, family and integrity in supporting West Virginia residents and businesses.

The campaign employed high-profile sponsorships, donations of both dollars and volunteer time to local institutions, and key media placements highlighting Hope’s visionary CEO and his commitment to accelerating local growth, providing family-sustaining careers and creating opportunities for the next generation of West Virginians to stay and thrive in the Mountain State.