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Careers

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Interested in a rewarding career helping organizations with their issues? Check out our open positions.

 

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Careers

Content Manager - Harrisburg, PA

The Content Manager collaboratively develops relevant and engaging content for assigned clients for both traditional and digital distribution. Guides content production for assigned clients, ensuring brand and quality standards are met.

Responsibilities    

  • Participates in early stage planning sessions and ongoing strategy meetings with client leads and clients to understand the clients’ business objectives. Understands what works and what doesn’t for that client; and self education on client industry.
  • In collaboration with Creative Director, client leads and client teams develop content strategies for both traditional and digital distribution.
  • Executes content plans, monitors quality and manages deadlines, coordinating work with writers, designers and content distributors; also writes content as needed
  • Uses technology to develop content plans to drive engagement; Uses analytics to gain insights into message performance and adjusts content strategy as needed.
  • Assists with client reports, scopes of work, and memos, and other writing and editing projects, as needed
  • Manages content calendars for assigned clients and provides content suggestions.
  • Participates in ongoing client strategy and project meetings, and provides updates and content suggestions. Holds creative team meetings to communicate strategy changes for the client, and keeps the team informed with regular project updates.
  • Thoroughly vets each piece of the client project to ensure creative isn’t just high quality but in line with client’s brand. Ensures consistent brand execution to include voice, tone and creative for assigned clients.

 

Required skills, education and experience

Education: B.A. in Communications, Marketing, English, Journalism or related field

Experience:

  • 5 or more years’ writing and copy editing experience, developing content for diverse audiences
  • Must have a strong understanding of digital content development and SEO
  • Agency experience preferred
  • Knowledge of energy industry a plus

Computer skills: Proficiency with Google Apps  

Knowledge, skills and abilities:  

  • Exceptional writing and editing skills
  • Exceptional organizational skills
  • Exceptional attention to detail
  • Ability to identify appropriate content
  • Creative mindset and an understanding of relevant business issues and information needs
  • Ability to maintain high-quality work while meeting tight deadlines
  • Self-motivated
  • Ability to maintain friendly and productive relationships through an effective communication style

          

Benefits:

·         Competitive pay ·         Insurance benefits include: health, dental, vision, disability
·         Paid parking ·         401(k) plan
·         11 legal holidays per year ·         Paid time off

Creative Director - Harrisburg, PA

The Creative Director conceptualizes and guides creative projects. Leads a team responsible for high-quality production of the creative collateral.

Essential Responsibilities and Duties:

  1. Conceptualizes the creative strategy for client projects, including big ideas and long-term story lines across all channels. Collaborates with Integrated Planning, Research and Client Leads to determine the ideal creative approach for each client objective.  
  2. Leads, coaches and mentors the creative and content teams.  Manages freelancers and vendor partners.
  3. Scopes projects accurately and establishes project plans. Works with Creative Services Project Manager to ensure projects are resourced effectively and deadlines are met.
  4. Represents Bravo in pitches and new business meetings; understands and articulates Bravo’s creative capabilities; helps to develop client pitches and proposals
  5. Advises on shifts in creative strategy based on performance indications from analytics.
  6. Ensures high quality for all creative and content; reviews work, troubleshoots and provides feedback to creative teams. Ensures that visual communication standards are met across various media.
  7. Guides multiple creative campaigns and digital media productions from concept through execution.
  8. Develops and conveys ideas visually in any medium – web, mobile, audio, social, email, video, and podcasts – and takes an active role in production.
  9. Integrates creative strategy with media buying when appropriate.
  10. Remains constantly aware of emerging digital/creative trends.

Qualifications:

Education:  Bachelor’s Degree in Design or related field of study

Knowledge & Experience:  

  • 10+ years experience in a creative leadership role in a digital agency setting
  • A strong design background is preferred
  • Large-scale digital campaign experience
  • Creative development (including paid and organic/earned and in a variety of channels/mediums)
  • Video production experience
  • Advertising experience preferred, including broadcast, radio and digital
  • Experience developing brands and defining brand standards through style guides

Skills & Abilities:  

  • Highly collaborative and able to work well with various personality types
  • Leadership skills including coaching and teaching
  • Creativity and ability to produce innovative and original ideas
  • Strong written and verbal communication skills
  • Understanding of UI/UX principles
  • Detail-orientation and organizational skills
  • Ability to work in a fast-paced, often changing environment with competing deadlines and multiple priorities
  • Comfortable working in a cross-functional, team-oriented environment

Benefits:

·         Competitive pay     ·         Insurance benefits include health, dental, vision, disability
·         Paid parking ·         401(k) plan
·         Paid time off ·         11 legal holidays per year

Digital Marketing Director - Harrisburg, PA

The ideal candidate is a seasoned digital marketer who has a flair for the email ecosystem working with paid and organic media. This position develops, manages and executes the digital marketing vision, strategies and tools to support and achieve agency and client goals. This position is a blend of strategy, coaching and hands-on execution of the work.

Responsibilities and Duties    

  1. Continues to build our integrated digital marketing service to support client goals, with specific expertise in marketing and acquisition campaigns.
  2. Motivates and mentors the digital marketing team to achieve client and agency goals.
  3. Leads and oversees integrated digital acquisition channels (email, display, paid and organic search) in support of client goals.
  4. Collaborates with and coordinates all efforts across client teams, strategy, analytics, social, media planning/buying, creative, etc.
  5. Collaboratively identifies and implements digital marketing tools used firm-wide and coordinates training with HR.
  6. Coordinates the creation and design of landing pages and microsites for the effective collection of lead data.
  7. Leads effective data segmentation strategies (with integrated planning and analytics teams) to best communicate relevant and targeted messages for each target audience.
  8. Partners with Integrated Planning and Creative to ensure the digital customer journey is well defined, optimized and supports client goals.
  9. Develops SEO strategies to successfully drive traffic, improve conversion rates.
  10. Partners with creative teams to ensure all digital marketing channels are consistent with campaign and brand standards.
  11. Using analytics, acts proactively to increase market segment when applicable.
  12. Stays up to date with related digital technology (SEO, email, etc.) developments and implements changes to provide continuous innovative solutions.

Qualifications:

Education:  Bachelor’s degree in marketing, digital technologies or related field

Experience:

  • 7+ years experience in a digital marketing role to include expertise in advertising, SEO, segmentation, email campaigns and landing pages
  • Experience leading teams and mentoring/developing staff members
  • Experience designing and implementing successful digital marketing plans with hands-on experience for a variety of industries
  • Robust understanding of the evolving digital landscape as it relates to digital media, website engagement, analytics and overall digital marketing strategy
  • Digital fundraising experience and/or experience in European markets a plus
  • Ecommerce experience a plus
  • Experience with marketing automation tools, CRM, DMP, CDP or database management software

Skills & Abilities:  

  • Proven leadership skills and ability to build and motivate a team
  • Strong business acumen
  • Excellent communication skills
  • Positive interpersonal skills and the ability to work collaboratively with all project team members and clients
  • Creative, analytical thinking and problem-solving skills
  • Ability to work in a fast-paced, often changing environment with competing deadlines and multiple priorities
  • Comfortable working in a cross-functional, team-oriented environment

Benefits

·         Competitive pay ·         Insurance benefits include health, dental, vision, disability
·         Paid parking ·         401(k) plan
·         11 legal holidays per year ·         Paid time off