MQ Mental Health Research
Scope of Work:
Tackling the mental health crisis
Advocating for mental health research funding
The problem
Mental health research doesn’t get the same financial support as other health issues, even though there is an ongoing global mental health crisis.
The solution
We developed a digital fundraising program for MQ, a U.K.-based charity, to bring awareness to the lack of funding. This included a variety of tailored audience experiences, from urging audiences to contact their members of Parliament for increased funding to creating a membership program to drive monthly giving. A combination of market research and real-time analytics were used to make data-driven decisions and create progress.
The results
We grew MQ’s online marketing revenue by 45% over the previous year, increased its donors by 30% and collected over 2,000 signatures for members of Parliament. Progress … oh, yes.