Analytics and Measurement
Harnessing data to measure success
No strategy or campaign is complete without a way to measure its success. But what happens when there’s no efficient, easy-to-interpret way to do this? Answer: we build a suite of applications from the ground up to do just that.
Our team of qualitative and quantitative research experts, data analysts and strategic planners works with you to ensure every move you make is rooted in sound strategy that’s driven by research and strong industry insight.
We take guesswork out of the equation — leveraging data, critical thinking and creativity to build strategies that propel people to action.
Analytics and Measurement Perspectives
Ideas shaped by years of experience navigating complex challenges.
We put ChatGPT through its paces to find out what it's useful for and where it's lacking.
Frequent digital audience surveys provide best data for marketing, advocacy campaigns across sectors
Google Analytics 4: Be ready or fly blind