The following data originally appeared in Bravo Group’s Morning Scrapple email newsletter delivered on November 19, 2025. To become a subscriber click here.
Welcome to our special 2025 General Election edition of Bravo Group’s Morning Scrapple, our snapshot of political opinion from the nation’s most important battleground state.
We’ve got the who, how, and why of PA residents’ voting, and we’re excited to bring you the insights.
Our October poll showed that 58% of Kamala Harris voters and just 38% of Trump supporters said they were “Extremely Motivated to Vote”, which proved to be highly predictive of the ballot result. The Supreme Court retention vote was 61% Yes, 39% No.
Below you’ll find what issues influenced November voters the most, how motivated they are for ‘26, and what they think a successful political agenda looks like.
Here’s a fun fact for you… Despite mail-in ballots being in the President’s crosshairs, 17% of respondents who voted for President Trump in ‘24 voted by mail in this most recent general election.
Order Up.
November approvals
Generally speaking, is the United States heading in the right or wrong direction?
U.S. wrong track: 57% (October) → 59% (November)
U.S. right track: 38% (October) → 31% (November)
Generally speaking, is Pennsylvania heading in the right or wrong direction?
PA wrong track: 37% (October) → 39% (November)
PA right track: 40% (October) → 40% (November)
Do you approve or disapprove of the job Donald Trump is doing as President?
Donald Trump, President: 42% (October) → 38% (November) approve
Do you approve or disapprove of the job John Fetterman/Dave McCormick is doing in the US Senate?
Dave McCormick, U.S. Senator: 41% (October) → 37% (November) approve
John Fetterman, U.S. Senator: 46% (October) → 47% (November) approve
If the election for Pennsylvania Governor was held today, who would you vote for?
Vote for Shapiro: 63% (October) → 58% (November)
Election Insights
Respondents were asked, Did you vote in the 2025 General Election on November 4, 2025?
If they answered Yes, they received the following additional questions about their vote
Location, Location, Location
How did you vote in this election?
Voting with wallets and purses
Respondents were given these seven issues and asked to rank them in order of how much they influenced their vote: Affordability, Border Security, Crime, Healthcare, Immigration enforcement, Jobs and economy, and SNAP cuts.
The whole table won’t fit in this email, but you can view it for yourself on our website by checking the Morning Scrapple dashboard. Here’s a taste:
Ranked as most influential
Affordability — 22%
Healthcare — 19%
Jobs and economy — 17%
SNAP cuts — 14%
Immigration enforcement — 12%
Crime — 10%
Border security — 7%
Digital first
We asked voters to tell us where they most frequently saw or heard digital campaign ads
Retention results
How did you vote in the State Supreme Court retention election?
Issues
Respondents were asked to choose the top three issues most important to them:
Whether it’s the water cooler or the dinner table…
In the past month, how many times did you talk with your friends and family about politics and/or voting in this election?
…PA residents are ready to make their voice heard
How motivated are you to vote in the 2026 midterm elections?
Does the candidate make the agenda, or does the agenda make the candidate
Respondents were shown an image of two hypothetical candidates and their agendas
Then asked, which agenda better reflects your voting interests?
According to our interactive dashboard, Independents are an even 50/50 split
But what about the children
How important is it for schools/community organizations to help young people learn civics in a nonpartisan setting?
Tariff results
How are tariffs placed on products you regularly purchase affecting you?
Each month, we survey Pennsylvania registered voters through digital advertising, randomized text message outreach and email recontact with prior opt-in survey participants. This multichannel recruitment ensures a refreshed and representative respondent pool.
This digital survey of 626 likely Pennsylvania voters was conducted from November 5-11, 2025. Results were weighted by age, gender, and political party to reflect Pennsylvania’s electorate, producing a 95% credibility interval: ±4.43 percentage points.
If you’d like to know more about our methodology or have a question, comment or concern please feel free to email us at morningscrapple@thebravogroup.com
Thank you for supporting Morning Scrapple!
