If you still think audience surveys are a once-and-done at the start of a marketing or advocacy campaign, you’re cooking with an old-school recipe for failure.
Audiences continuously evolve; your campaign is only as good as the data you have right now. The only way to know the pulse of your audience is to conduct surveys persistently, not programmatically. And, of course, in a digital format.
Political polling provides the easiest way to see how repeated audience sampling can give you insights that could affect your campaign approach and success. This can be as granular as message- or candidate-specific, or as high level as broad audience sentiment.
But polling is bigger than politics. So many different factors influence audience opinion and behavior on a daily basis across all industries and sectors. Persistent polling is the easiest and most critical way to know what your audience thinks and feels.
We practice what we preach. In our energy and infrastructure practice, we consistently test public sentiment and track any changes alongside current events. What’s “consistent?” How about a series of client surveys we conducted consistently over seven years.
Not only does this provide the ability to test the effectiveness of current messaging and creative, but it allows clients to maintain a proactive position with the public.
In the energy and infrastructure space, staying ahead of the curve is key to getting projects built on time and on budget.
From politics to infrastructure, persistent polling keeps your audience listening.
