The Challenge
Bravo Group has long been recognized as Pennsylvania’s public affairs leader, trusted by corporations and causes to uncover the insights that drive real-world action. But we had never made those insights publicly accessible. We saw an opportunity to:
- Showcase our research capabilities in a public, transparent way
- Bring timely, segmented public opinion data to the broader political and policy ecosystem
- Solidify Bravo Group’s position as the go-to resource for understanding Pennsylvania voters
Morning Scrapple fills this space: an original, strategic polling product that would showcase our expertise to demonstrate what digital-first, campaign-ready research can do.
The Solution (Approach & Methodology)
Morning Scrapple is built on a digital-first, multi-source recruitment strategy and advanced reporting infrastructure. Every edition provides a snapshot of public opinion across Pennsylvania, fielded quickly and analyzed in real time.
Here’s how it works:
- Validated Sample Recruitment: Each wave of Morning Scrapple uses a sample of 500+ Pennsylvania adults, recruited through text-message outreach and a vetted online panel of registered voters. The panel is built from verified voter lists, giving us confidence in political interest and identity.
- Demographic Weighting: Our datasets are weighted to reflect Pennsylvania’s population based on age, gender, and political party. This ensures representativeness and minimizes bias.
- Fraud Prevention Protocols: We incorporate identity verification tools like IP deduplication, geolocation matching, and survey behavior checks to protect data integrity and filter out bots or low-quality responses.
- Fast Fielding, Interactive Reporting: Polls are fielded in 48 to 72 hours, and results are visualized through an interactive dashboard that allows users to slice and dice the data across regions, parties, and demographics.
- Agile Questionnaire Design: Our surveys are structured to allow for trend tracking alongside timely issues, giving readers a mix of continuity and relevance each month.
Morning Scrapple reflects Bravo Group’s digital-first research philosophy: build fast, stay accurate, and let the data tell the story.
Key Insights
Morning Scrapple’s early results highlight the complexity of Pennsylvania’s electorate:
- Independents are conflicted: They hold mixed views on Trump and other elected officials. Their opinions on key issues like tariffs, taxes, and health care often contradict each other, underscoring the challenge of reaching them with consistent messaging.
- Political identity shows up everywhere — even in fashion: Respondents were split down the middle when shown a MAGA hat, with some saying they’d proudly wear one and others saying they’d rather burn it. Polarization remains deeply personal.
- Issue priorities are voter-dependent: Among Harris voters, the top issues are health care and the future of democracy. Trump voters are more split, focusing on immigration, the economy, and government spending.
These findings reinforce that the swing-state strategy requires more than top-line numbers. It demands a nuanced view of voter motivation, mood, and message resonance.
The Win (Outcome)
Since launching in March 2025, Morning Scrapple has cemented itself as a trusted go-to source for Pennsylvania public opinion:
- Earned Media: The inaugural edition was cited by the Philadelphia Inquirer, signaling immediate relevance and credibility.
- Engaged Subscribers: Built from zero, the newsletter sees a 15% open rate and 4% click rate—well above industry averages.
- Growing Platform: The interactive dashboard garners 300+ monthly views and is shared among legislative staff, lobbyists, journalists, and campaign professionals.
- Proving Bravo’s Positioning: Morning Scrapple reinforces Bravo Group’s core promise. We know Pennsylvania, and we know how to read its voters.
More than a polling product, Morning Scrapple is a strategic communications tool and an open window into how Bravo Group approaches behavioral research, public opinion, and campaign decision-making.
Curious about what Pennsylvanians truly think?
Sign up for Morning Scrapple to access the latest poll results and interactive dashboard.