Public Opinion Polling
Scope of Work:
Keeping a pulse on the public
Executing frequent and thorough digital polling
The problem
Audience opinions are changing faster than ever before, and traditional phone polls are struggling to keep up.
The solution
Our proprietary digital survey platform is built to meet audiences where they are: on their smartphones. From election projections to public sentiment to who will win this year’s Super Bowl, we have optimized our digital survey approach to collect data consistently, quickly and reliably using a host of participant recruitment methods.
The results
Audiences continuously evolve; your campaign is only as good as the data you have right now. The only way to know the pulse of your audience is to conduct surveys persistently, not programmatically. We’ve conducted frequent surveys of the American public coast-to-coast, generating millions of data points with which we inform our opinions, decision-making and strategy across dozens of industries and clients.