Growing student enrollment by more than 300%

Rebuilding a school around the right students.

When a school starts over, its brand should do the same. After going independent, Commonwealth Charter Academy needed a total brand rebuild: a new name, brand voice, visual identity, marketing strategy, and enrollment program.

To survive in a competitive education market, the new brand had to land with the right kids. Our research team conducted an extensive statewide research effort, finding the golden nuggets of insight that excited prospective students even more than our own team. With a new focus on underserved communities, Bravo took charge of all marketing. We launched a more targeted media strategy that led to significant growth, with annual gains in effectiveness, student enrollment, and budget efficiency.

But the real key to CCA’s success was the ongoing research. Thanks to persistent testing, monitoring, and adjusting, Bravo drove continuous innovation that grew enrollment from 3,500 to more than 14,000.