What we do

Research that earns its place in every strategy.

Today’s world calls for a smarter approach: blending traditional with innovative methods to uncover deep insights, quickly find decision drivers, and identify which audiences are the most persuadable and motivated to act.

That's why we’re the polling power behind Morning Scrapple, our survey research platform with PennLive, one of the nation’s most-read local news sites.
Research Case Studies

Survey Research

Our research methods and proprietary tools yield rich data and deep insights from quantitative and qualitative research, while recruiting new citizens for fast follow-up research.

Co-Connex Sessions

Our group discussions are dynamic and interactive, using two moderators and a proprietary, decades-proven philosophical approach to providing a holistic understanding and appreciation of audience experience.

In-Depth Inquiries

Our researchers recruit and explore opinions, language, and insights from representative individual citizens and key stakeholders, one-on-one, to build winning messages and creative campaigns.

Stakeholder Analysis

We identify and analyze key stakeholders, influencers, and opposition groups that affect campaigns or projects, weighing their potential impact.

Landscape Analysis

We combine research, social listening tools, and media monitoring techniques to provide context for navigating the target public and political environment.

Our Research Team

The researchers converting data into results.

Our research experts deliver deeper insights that let us precisely target audiences, better understand customer experiences, and provide valuable context within specific markets. Before your organization delivers a message, our research team gives you the confidence it's the right one.

Meet the team
Group of business professionals talking about research findings

Our Approach

Stop flying blind.

Supercharged with integrated intelligence, research gives you the insights to plan ahead with the agility to adapt quickly. Our strategy team executes, activates, then optimizes based on performance. Each step not only builds on the previous one, but multiplies your investment along the way.
How O8 works

Creative

Strategically grounded storytelling.

Ideas shaped by audience insight eliminates guesswork.

Digital

Ultra-targeted spend.

Research identifies your ideal audience, so you can focus your budget where they focus their attention.

Government Relations

Know what constituents are thinking.

Voter sentiment in legislator-specific districts sharpens every conversation.

Three practices. One team.

All services

Government Relations

Motivating stakeholders, constituents, and policymakers.

Strategic Communications

Finding the right story to tell, then quickly telling it well.

Contact Us

What keeps you up at night gets us out of bed every morning.

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