Hope Gas
Giving West Virginia a mountain of hope
A cherished legacy brand from generations ago, the Hope Gas rebrand needed more than a familiar name. We celebrated West Virginia’s future while honoring its past, rallying Mountain Staters around the investments Hope Gas was making to bring the right kind of change.
The Challenge
West Virginia’s most valuable resource is Hope.
For generations, Hope Gas powered West Virginia before mergers made the brand a faded memory. New management knew Mountain Staters remembered when Hope Gas was part of the state’s identity.
Reclaiming the name was just the start. The true challenge was helping West Virginians see their future with fresh eyes. This became central to a statewide economic development program, led by Hope Gas, to attract new jobs and industry. Our research delivered a key insight: while outsiders see the Mountain State through yesterday’s headlines, the people who live there are building tomorrow. That led to West Virginia Is For Hope, a statewide brand campaign that showed how West Virginia is creating opportunities worth staying for.
We told stories that celebrated the people driving the state’s resurgence while highlighting Hope’s investment in the future. The campaign sparked pride across the state and strengthened Hope Gas’s reputation as an economic leader.
Hope is an Energy
We have changed the conversation about West Virginia. Now we need to make the conversation a reality.
More work
Pennie
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Williams Energy
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